Center for Land Use Interpretation
identity system, exhibition, print, web
The Center for Land Use Interpretation is a research and education organization that explores the many uses of land from temporary construction buildings in Los Angeles to military crash sites in the California desert. How land is used can be a black and white perspective for many people, yet the Center for Land Use chooses to not make such narratives and instead presents land use in a neutral, factual manner. The new identity system explores the concept of how we see the physical world and how different perspectives come together.
Two poster series were created, one to introduce the new identity and the second as an example of an exhibit that The Center would curate.
The new identity posters create the sense of place by using a visual language inspired by land surveying.
The Greek Protectors of Los Angeles exhibit posters give the viewer a glimpse at what use to be at sites all around Los Angeles and list of where those sites where.
Dealing with specific sites in the physical world means that at some point you are going to want to know the full context of what was near the site or how to get to them. The map for the Greek Protectors of Los Angeles was created for these exact reason, it gives the viewer context of the location and why Los Angeles was so heavily fortified.
Detail of the top of the map gives context to why so many missile sites were located around Los Angles. Between the defense contractors, air craft development and population, Los Angeles was of strategic importance to the United States.
Business cards with code generated pattern on back of business cards.
Front and back of the letterhead.
Envelope opening in sequence.
Booklet for the Greek Protectorsof Los Angeles exhibit.
A fictucious new location for the Center for Land Use Interpretation showing how signage would be handled and how the patterns could live as super graphics.
Opposite side of the ficticous building showing how the logo can be used seperatly from each other.
Wayfinding on the interior of the building.
Promotional Totes bags.
Mobile site for the Center for Land Use Interpretation showing how the logo can be dynamic and act as a compass always pointing North in it's inactive state.
video duration 1:03
Desktop site for the Center for Land Use Interpretation showing how the logo can be used as a cursor and point in the direction that the mouse is moving.
video duration 1:02
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