Identity System, Print, Web
CodeBloc is a fictional pop up store created to relaunch RadioShack as a brand that focuses on the makers and creators of the world. The new pop up is a place where people can come together to learn how to use creative coding, and physical computing to create new experiments in art or to just explore creativity.
Through my research I found that RadioShack was once the place where you would go to buy small elcetronic componenets, wires, and screws that you couldn't get at a hardware store or at other electronics stores—what once was a unique shop became a half baked cell phone and computer store. The Millineial is the next largest consumer after babybooomers and they hae a differnt set of values then the older generation. They value expereinces over objects, they tailor what they want to learn to their intrest and needs, and they are looking for a connection and authentitcity to the world similar to what that previous generations had growing up.
The secondary mark is generated using the orginal logo ablack and white logo and processing it through an algorithm that splits the channels and randomly positions them along the X axis.
Being a pop-up location allows for the look of the building to change but what would sta consistent is placement of logo, use of black paint, and logo as pattern on the building.
Instagram was choosen as a way to engage directly with the Millenial audience.
Each post on Instagram shows a looping video of an action with ficticous coding as a caption which is intended to be a fun way to represent coding.
The website is used a to inform and inspire peolpe to visit a CodeBloc location. The website was coded using the Tailwind CSS utility and was a functioning prototype.
CodeBloc Home page
CodeBloc website hero images are code generated sketches that randomly change when you click the mouse anywhere on screen. Sketches are curated and modified by Jermiah Snider, but not fully writen by him.
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