After going through a successful rebrand several years ago, and recently partnering with ESPN, UFC was ready to refresh its broadcast graphics package. The goal was to focus on product differentiation, innovation, storytelling, and consistency. The foundation that UFC was built on was strong and didn’t need a revolution but, instead just an evolution.
In 2020 the Oakland Raiders became the Las Vegas Raiders as they took the field in the brand-new Allegiant stadium. Months before the first kick off the Raider's team partnered with Troika to help bring the story of the game to life. The ask was to bring the new stadium to life utilizing the large screens on both ends of the field, the various-sized ribbon, and the smaller screens that were positioned throughout the stadium. The goal was to create a new graphics package that moved the brand away from the grittier aspects and more towards a luxurious premium.
Los Angeles Sports and Entertainment Committee (LASEC) is the nonprofit organization officially designated to attract, secure and support high-profile sports and entertainment events in Los Angeles. In 2019, on the cusp of a new decade and the completion of a second new venue, LASEC decided that it was time to rebrand and help push to bring even more amazing events to Los Angeles, such as Super Bowl LVI, the College Football National Championship Game, and so many more. The goal for the rebrand was to create a brand that would represent Los Angeles and the committee as a pinnacle of sports and entertainment
Los Angeles Sports and Entertainment Commission (LASEC) is the nonprofit organization officially designated to attract, secure and support high-profile sports and entertainment events in Los Angeles. Part of supporting high-profile events is creating Committees that liaison between these events and the city of Los Angeles and the various venues and businesses in the region. The ask was to create an identity that captures the spirit of Los Angeles and is adaptable for future events.
League of Legends is a competitive online strategy game that is played by millions of people all over the world. In North America, the top-level professional series is called the League Champions Series, LCS, and is broadcast on Twitch and ESPN+. LCS recently went through a rebrand and needed to update the broadcast graphic package to align with the rebrand. The goal for the project was to create an insert system that would be clear and easy enough to read regardless of whether the viewer was watching on a cell phone or a television.