CD: Gil Haslam
Designer: Moon Sun
Logo Designer: Darrin Crescenzi
Los Angeles Sports and Entertainment Commission (LASEC) is the nonprofit organization officially designated to attract, secure and support high-profile sports and entertainment events in Los Angeles. Part of supporting high-profile events is creating committees that liaison between these events and the city of Los Angeles and the various venues and businesses in the region. The initial ask was to create an identity for Super Bowl LVI, that would capture the spirit of Los Angeles and stand out from the event itself. After the success of the identity, the client asked to adapt the identity to the College Football Playoff National Championship game. This changed the identity from being static to being a dynamic identity that could grow from one event to the next.