Team
CD: Gil Haslam
Designer: Daniel Beaton

Los Angeles Sports and Entertainment Commission (LASEC) is the nonprofit organization officially designated to attract, secure and support high-profile sports and entertainment events in Los Angeles. In 2019, on the cusp of a new decade and the completion of a second new venue, LASEC decided that it was time to rebrand and help push to bring even more fantastic events to Los Angeles, such as Super Bowl LVI, the College Football National Championship Game, and so many more. LASEC being an entity whose goal is to raise funds and attract world-class events, it was important that the identity matches the aspirational goals of LASEC and maintains a high level of professionalism.