LAS VEGAS
RAIDERS
Role
Designer
Team
CD: Josh Lynn
3D Designer/Animator: Tim Smiley
Animator: Jim McDaniels
In 2020 the Oakland Raiders became the Las Vegas Raiders as they took the field in the brand-new Allegiant stadium. Months before the first kick off the Raider's team partnered with Troika to help bring the story of the game to life. The ask was to bring the new stadium to life utilizing the large screens on both ends of the field, the various-sized ribbon, and the smaller screens that were positioned throughout the stadium. The goal was to create a new graphics package that moved the brand away from the grittier aspects and more towards a luxurious premium.
